Integration matters to marketers. Interaction matters to people.
I like to think my projects blur the boundaries between digital, film and PR by a strong strategic thinking that is user-centric and media-agnostic, above all.
I firmly believe this is the key to modern communications, though still today I get asked to label myself with old-fashioned terms. ‘Hybrid’ is probably the worst of them.
Within 16 years of experience, the projects I have worked on have collected more than 100 awards, including 2 Grand Prix plus an Innovation Lion at Cannes Lions. Personally I’m not a big fan of festivals, but a part of me feels quite proud of having achieved most of these as a freelancer.
My school was DoubleYou, Spain's top digital shop and GP winners at Cannes Lions in 2004. I joined the agency in 2005 and stayed there for over 6 years. First in Barcelona, where I was named Creative Director at the age of 26, and later in Madrid, where I moved to start a new office with a bunch of colleagues. 2 years after, DoubleYou Madrid was a team of 27 people; we had won clients such as Microsoft, Umbro Europe and The Coca-Cola Company; plus DoubleYou was listed amongst the world’s top 10 digital agencies by WonReport.
In 2011 I quitted for the thrill of a gap year. I travelled a lot, read a lot and worked on a transmedia porn project with famous feminist porn director Erika Lust — Yes, transmedia porn.
Following a year as Creative Director at VCCP London, I went back to freelance in 2014. Since then, I've been lucky to work for some of Europe’s top agencies (Wieden & Kennedy, AMV BBDO, JWT Amsterdam, The Martin Agency, Poke…) plus some really cool brands and start-ups (Nike Studio London, Reebok Spain, RadioWolfgang.com…)
From time to time, I judge at festivals (The New York Festivals, The Lovies, The Webbys...) and lecture on creativity and innovation at several masterships across Europe.
In chronological order. For more detail on experience and awards check my Linkedin profile.
Wieden + Kennedy - London - wk.com
Nike Studio - London - Nike.com
Wieden + Kennedy - Amsterdam - wk.com
Jazz - Barcelona - wejazz.es
Acthung! - Amsterdam - achtung.nl
J. Walter Thompson - London - jwt.com
AMV BBDO - London - amvbbdo.com
The Martin Agency - London - martinagency.com
Wieden + Kennedy - London - wk.com
J. Walter Thompson - Amsterdam - jwtamsterdam.nl
This Here - London - thishe.re
The Rumpus Room - London - trr.tv
Poke - London - pokelondon.com
VCCP - London - vccp.com
United State of Fans / TBWA - Amsterdam - unitedstateoffans.com
Grey - Madrid - grey.com
THD/Reebok Spain - Barcelona
Cheil Worldwide - London - cheil.com
Automotive: Audi, Volkswagen
Alcohol & Beverages: Heineken, Coca-Cola Company, Mahou, San Miguel, Dewar's
Banking: BBVA, ING Bank
Communications: Telefonica Group, O2, EE, Vodafone
Fashion / Lifestyle: Adidas, Nike, Umbro, Reebok
Food & Snacks: Doritos, Lays, Walkers, Cesar Petcare
Start-ups: Radiowolfgang.com, Lust Films
Tech: Samsung, LG, Microsoft,
Public & Non-profit: Which?, Save The Children, Barcelona City Council, Andorra Government
'Ferran uniquely balances high ambition with low ego. He's one of the great creatives who can imagine new, clear ideas in the clouds of possibilities and with incredible rigour and dedication, bring them into the realm of reality. You know he's not going to let go until the very best ideas are perfectly shaped and delivered.'
Nicolas Roope, Founder & Creative Partner - Poke Publicis London
Cannes Lions - 2 Grand Prix, 1 Innovation Lion, 4 Gold Lions, 6 Silver Lions, 6 Bronze Lions, 10 Shortlists
Eurobest - 1 Grand Prix, 7 Gold, 5 Silver, 1 Bronze, 2 Shortlist
The One Show - 2 Gold, 3 Silver, 3 Bronze, 4 Merit
UK Creative Circle Awards - Best digital campaign
Clio - 1 Gold, 3 Bronze
D&AD - 1 Yellow Pencil, 2 Graphite Pencils, 2 Wooden Pencils, 1 Wooden Pencil (Impact)
London International Awards - 1 Grand LIA, 5 Gold, 1 Silver, 1 Bronze
Epica - 1 Grand Prix, 3 Gold, 1 Silver, 1 Bronze
New York Festivals - 1 Silver
Caples Awards - 3 Silver, 1 Bronze
Lovie Awards - 1 Silver
El Sol - 4 Silver, 4 Bronze, 5 Shortlist
Spanish Creative Circle - 1 CdeC de Plata, 2 Merit
IAB Inspirational Awards - 1 Silver
IMAN - 1 Grand Prix, 1 Gold, 2 Shortlist
EFI Awards - 1 Bronze, 1 Shortlist
"Ferran is one of those rare people in the business combining strategic and creative excellence with being that guy that everybody likes. He's on top of the digital and integrated game and is of high value to any agency out there."
Bas Korsten, ECD - J. Walter Thompson Amsterdam