Adidas - World Cup 2014 Federation Kits
Revealing the kits every fan went all in for.
ALL-IN OR NOTHING KITS LAUNCH
As part of their 'All in or Nothing' campaign, Adidas needed a global website to built up excitement towards FIFA World Cup 2014 and introduce the new kits from each federation.
The idea was to let users explore a collection of kits made out of stories inspired by each nation design, reflecting national pride, character, history and hope. From the inspirational feats of Russian cosmonauts in the 1960s, to Mexican artistry and Argentinian independence.
With the help of interactive 360-cams, users were able to interact and explore every pixel of the fabrics, revealing the stories behind the kits and pre-ordering them in one click.
To incentivise buzz and content generation around the kits, we also challenged fans to 'Show their colors or fade away'.
Users shared their content in Social Media, showing how far they would go for their national team. Then, the best stories were poured into the pixels that form the kits, and the most inspiring ones won the chance to show their colours at the World Cup itself.
Agency: United State of Fans / TBWA Amsterdam
Date: July - August 2013
Role: Freelance Digital Creative Director with David Navarro (AD)
Reporting to: Yacco Vijn & Ben Hartman (ECDs)
Production company: MediaMonks