Doritos Baby Dragon
A love story that set the world on fire.
Pepsico's innovations team came up with a new limited edition Doritos flavour.
The new Doritos Heatwave starts with a yummy BBQ flavour until the chilli microcapsules hidden in the crisps kick you with a burst of heat, when you least expect it.
To communicate this new launch to a global audience of youngsters, we saw Game of Thrones millions of times and came up with a perfect analogy for the product: A baby dragon that will melt your heart (and your world, too).
- In 2016
- As Freelance Creative Director with Enric Soldevila
- Agency: AMV BBDO
- Executive Creative Director: Dave Buchanan
- Director: Jeff Low
- Production company: Biscuit
WHY I LIKE IT
This was my first job in the snacks category. I was really intrigued to see whether we could get the level of humour and engagement that this product deserves. This was also my first shoot with an animatronic involved. A week long shoot in Athens with a top director like Jeff Low was hard, but absolutely worth it.