Doritos Baby Dragon
A love story that set the world on fire.
Pepsico's innovations team came up with a new limited edition Doritos flavour.
The new Doritos Heatwave provides a yummy BBQ flavour until the chilli microcapsules hidden in the crisps kick you with a burst of heat, when you least expect it.
To communicate this new launch to a global audience of youngsters, we found the perfect analogy for the product: A lovely, tender, baby dragon.
As Freelance Creative Director with Enric Soldevila
Agency: AMV BBDO
Executive Creative Director: Dave Buchanan
Director: Jeff Low
Production company: Biscuit
WHY I LIKE IT
This was my first job in the snacks category. I was really intrigued to see whether we could get the level of humour and silliness that this product deserves.
It was also my first job with an animatronic involved. A week long shoot in Athens with a top director like Jeff Low was tough, but absolutely worth every second of it.