Heineken - The Bottle With A Mission

What would you do if a Heineken bottle asked you to follow it?

Placed in the brand's old brewery, Heineken Experience is one of Amsterdam's top tourist attractions. In order to get more people visit this place, we created a very special range of smart Heineken bottles.

These were bottles with a mission: To take people to the Home of Heineken. 


They look just like any Heineken party bottle, but after countless iterations, we managed to fit inside them a built-in compass mechanism, a GPS, an accelerometer and some vibration stripes. 

When the bottle's are picked up, they vibrate to catch the attention of the holder, the cap lights up red and the iconic Heineken star swivel to point out the route to follow.

We placed some of them outside other famous attractions and waited for the curious to catch them. The unsuspecting holders were then taken on an epic journey through various Amsterdam locations related to the brand heritage, finishing at the iconic Heineken Experience building, the Home of Heineken.


Since these prototypes can also be pre-loaded with any roadmap or specific destinations, Heineken owns now a exciting device to take best customers and influencers to the brand's most exclusive #OpenYourCity events and sponsorships.

Football games, music venues, night parties... Where will your Heineken bottle take you next? 



  • At JWT Amsterdam 
  • In February-March 2015
  • As Freelance Digital Creative Director 
  • With Guney Soykan (AD), M. Peeters & R. Nelk (creatives), Enmanuel Flores (CT)   
  • Reporting to Bas Korsten (ECD)