Helping launch UK's boldest podcast and radio station.
Radio Wolfgang is an independent online and app-based radio station offering members a live stream of underground music 24/7, plus on-demand documentary, talk and entertainment content.
Over the course of two months, I teamed up with data-fuelled agency ThisHe.re to provide the creative, design and strategic advice required to bring to life this ambitious start-up from former BBC speaker George Lamb.
My main task was to define the positioning, brand personality, tone of voice and look and feel of the new brand. Across several workshops for founders and staff, we also established a myriad of platforms and good practises to help spread their app and shows in Social Media.
This fresh and thoughtful personality is now Radio Wolfgang's trademark.
Check it out live here: https://radiowolfgang.com/
- In 2015
- As Freelance Creative Director
- With ThisHe.re and RadioWolfgang