I'm an ECD/CD/CW with 20 years of agency-side and brand-side experience working in the UK, the Netherlands and Spain.
I build and lead creative teams to make innovative narratives that drive change.
Along the way, I’ve been lucky to pick up 100+ awards, including 2 Grand Prix and the Innovation Lion at Cannes.
EXPERIENCE
INDEPENDENT CREATIVE DIRECTOR / CONSULTANT
Since 2022
Nike Spain, Barcelona
Nike EMEA, Amsterdam
Ogilvy UK, London
DAZN, London
Oatly, Malmö
HEAD OF STORY DESIGN
R/GA LONDON - 2021-2022
EXECUTIVE CREATIVE DIRECTOR
McCANN SPAIN - 2019-2020
INDEPENDENT CREATIVE DIRECTOR
2014-2019
Wieden+Kennedy, London & Amsterdam
Nike Studio, London
AMV BBDO, London
The Liberty Guild, London
The Martin Agency, London
JWT, London & Amsterdam
Poke, London
Albion, London
Achtung, Amsterdam
Reebok Spain
Cheil UK, London
This Here, London
TBWA + Adidas, Amsterdam
Etc.
CREATIVE DIRECTOR
VCCP LONDON - 2013-2014
CREATIVE DIRECTOR
DOUBLEYOU - 2006-2011
CREATIVE / COPYWRITER
DDB Barcelona & Others - 2002-2006
Visit my Linkedin for more detail.
ABOUT
When I was 20, my friends and I invested all our savings in rescuing our local volleyball club.
Somehow, in 2005 this story landed me a job at DoubleYou, who just won Spain’s first Digital GP at Cannes.
These guys were crazy enough to promote me to CD at 26, and to task me to open a new office in Madrid a few years later.
We made some amazing world-firsts and even made it into Won Report’s World’s Top 10.
Just before turning 30 I quitted to travel around the world and work on a personal project with a famous feminist porn director.
After many adventures, I settled down in London, where I worked on all sorts of campaigns for many of my favourite agencies.
In 2019 I took the challenge of transforming the best Spanish agency of the decade, McCann Madrid, as their ECD. But then COVID19 came and spoiled everything.
Months later, I joined R/GA London where I built and managed the new Story Design department, won pitches for Nike, Ikea and Metamask and learnt a lot about design and web3.
I currently divide my time working as a CD for agencies from around Europe and consulting for brands interested in culture, arts, sports and modern fandom.
Outside work, I’m working on a web3 documentary about a mysterious videogames console from the 80s, plus I’m making a new liquor brand with some good old friends.
20 years later, I might not be spiking volleyballs anymore but I’m glad I’ve earned the trust of some incredible people I’ve always looked up to whilst I’ve managed to keep my French partner and our British stray cat by my side.
AWARDS
CANNES LIONS
2 Grand Prix
1 Innovation Lion
4 Gold Lions
6 Silver Lions
6 Bronze Lions
10 Shortlists
EUROBEST
1 Grand Prix
7 Gold
5 Silver
1 Bronze
2 Shortlist
D&AD
1 Yellow Pencil
2 Graphite Pencil
3 Wooden Pencil
UK CREATIVE CIRCLE
Best digital campaign
THE ONE SHOW
2 Gold
3 Silver
3 Bronze
4 Merit
CLIO
1 Gold
3 Bronze
LONDON INTERNATIONAL AWARDS
1 Grand LIA
5 Gold
1 Silver
1 Bronze
EPICA
1 Grand Prix
3 Gold
1 Silver
1 Bronze
NEW YORK FESTIVALS
1 Silver
CAPLES AWARDS
3 Silver
1 Bronze
LOVIE AWARDS
1 Silver
EL SOL
4 Silver
4 Bronze
5 Shortlist
SPANISH CREATIVE CIRCLE
1 CdeC de Plata
2 Merit
EFI AWARDS
1 Bronze
1 Shortlist
IAB INSPIRATIONAL AWARDS
1 Silver
IMAN
1 Grand Prix
1 Gold
2 Shortlist
LANGUAGES
English — Professional proficiency
Spanish & Catalan — Native proficiency
French — Conversational proficiency
“Ferran is one of those rare people in the business combining strategic and creative excellence with being that guy that everybody likes”
“I brought Ferran into my creative leadership team to extend our web3.0 thinking and build out a robust creative team interested in culture, sport and innovation. Not an easy task but he did it… and quickly. It was a pleasure to work together. ”
“Ferran uniquely balances high ambition with low ego. He’s one of the great creatives who can imagine new, clear ideas in the clouds of possibilities and with incredible rigour and dedication, bring them into the realm of reality.”
COLLABS
BROTHER
Lecturer. Since 2013
Barcelona, Madrid, Buenos Aires, Montevideo
SITGES NEXT INNOVATION FESTIVAL
Speaker. 2023
Jury. 2017
FESTIVAL VOLCAN
Jury. Costa Rica, 2019
DOMESTIKA CUP
Speaker. Costa Rica, 2019
FESTIVAL DE PUBLICIDAD DE ANTIGUA
President of the Jury. Guatemala, 2018
WEBBY AWARDS
Jury. Since 2012
LOVIE AWARDS
Jury. Since 2012
RAVENSBOURNE UNIVERSITY
Guest Lecturer. London, 2016-2019
HOALA
Lecturer. Valencia, 2015-2018
INTERNET ADVERTISING BUREAU FESTIVAL
Speaker. Chile, 2016
THE NEW YORK FESTIVALS
Jury. USA, 2014
BACK TO MINE
Speaker. Madrid, Spain 2011
BLANC FESTIVAL
Speaker. Barcelona, Spain 2009
BRANDS
AUTOMOTIVE
Audi, Volkswagen
BANKING
ING Bank, BBVA, National Bank of Kuwait
COMMUNICATIONS
O2, Movistar, EE, Vodafone NL
ENERGY
Shell
FOOD & BEVERAGES
Oatly, Doritos, Lays-Walkers, Coca-Cola Company, Heineken, Dewar’s, Mahou-San Miguel
SPORTS & LIFESTYLE
Adidas, Nike, Umbro, Reebok, Satorisan
MEDIA & CULTURE
Netflix, DAZN, Radiowolfgang.com, La Casa dels Clàssics
PETCARE
Mars
PUBLIC, NON-PROFIT
Spanish Department of Traffic, Which?, Save The Children, Barcelona City Council
TECH
Samsung, LG, Microsoft, PIO
WEB3.0
Consensys Metamask