DORITOS - BABY DRAGON

A BURST OF HEAT WHEN YOU LEAST EXPECT IT

 
 
 
 

Pepsico's innovations team came up with a new limited edition Doritos flavour and wanted us to make it famous for a global audience of youngsters.  

The new Doritos Heatwave provides a yummy BBQ flavour until the chilli microcapsules hidden in the crisps kick you with a burst of heat, when you least expect it.

Just like baby dragons do.

 
 
 
 
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WHY I LIKE IT

This was my first job in the snacks category. It was also my first job with an animatronic involved. A week long shoot in Athens with a top director like Jeff Low was tough, but absolutely worth every second of it.

I was really intrigued to see whether we could get the level of humour and silliness that this snack deserves.

The collection of social assets we created was simply hilarious.


 
 

CREDITS

Agency: AMV BBDO
Year: 2016-17
Role: Freelance Creative Director (with Enric Soldevila)
Group Creative Director: Dave Buchanan
Executive Creative Directors: Adrien Rossi, Alex Grieve
Director: Jeff Low
Production: Biscuit