NIKE - CRISTIANO RONALDO REACTIVE
CELEBRATING THE WORLD’S
MOST ICONIC STRIKER
In Summer 2021 the dream of Manchester United fans became true: their prodigal star CR7 was back home after many years in Real Madrid and Juventus.
To mark this iconic moment, we created this campaign in only 48 hours, taking over OOHs, newspapers and social media across England.
The most iconic player, and the world’s most iconic tagline, together again for one last dance at Old Trafford.
WHY I LIKE IT
Persuading Nike stakeholders to tweak their iconic line for this occasion is a copywriter’s dream. One of those I never thought they’d dare to approve.
CREDITS
Client: Nike EMEA - Brand Creative
Year: 2021
Nike Brand Creative Oversight: Andy Walker / Jordi Pont
Creative Director: Ferran López
Art Director: Josh Brown