MORE WORK
PORTAVENTURA TRAPCAM (2007)
CD at Doubleyou
The biggest theme park in South Europe asked us to create a campaign for their Halloween season. Instead, we built an attraction in their park.
It was a trap.
Disguised as an interactive experience, visitors were recorded by a webcam streaming directly onto PortAventura’s website, where users could fright the poor victim in real time.
We then created a viral film out of the best reactions and a cover of a famous flamenco song, ‘Fear’.
The website averaged 16 min. per visit and the viral video got over 500.000 views.
Trapcam - Case Study (short version ENG)
O2 TRAVEL APP (2013)
CD at VCCP
Before roaming fares were as cheap as today, we helped Telefonica create the go-to app for European travellers.
Thanks to several partnerships, we granted travellers the most used services at no data cost, such as pre-loaded maps and TripAdvisor guides, along with the most competitive roaming tariff.
The product so successful we adapted it to 3 different brands/continents, including O2, Movistar and Vivo.
MAHOU - THE WIKIFILM (2009)
CD at Doubleyou
Long before branded content and social media were trendy, we helped Mahou evolve their long-standing sponsorship of Spanish cinema onto a world’s first: a collaborative film made by the audience with the help of two famous directors.
Over the course of 9 months, people submitted content and made over 30 decisions for key aspects of the pre-production, shoot, post-production and promotion of the film.
Along with a massive PR reach, the crowd-sourced project was advertised by a provocative 360 campaign, and the resulting film was premiered at some of Spain’s most famous film festivals. A year later, Mahou launched a second edition.
The Wikifilm - full case study (ENG)
‘Universes’. feat. Blanca Suárez and Martín Rivas
X-CONFESSIONS (2012)
with Erika Lust
In 2011 I quitted my agency for a year sabbatical. After traveling the world I approached famous feminist porn director Erika Lust with several ideas for transmedia experiments we could do together.
We couldn’t get funds to produce our wildest idea, but I ended up helping Erika to create X-Confessions, a digital platform where people could share their sexual fantasies for Erika to turn them into short films.